Sport sponsorship: Best deals, who’s investing and 2025 growth Sport Business As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
Breakaway rugby talks not a ‘distraction’ to Rugby World Cup, says chief Sport World Rugby chief executive Alan Gilpin has insisted that talk of a breakaway franchise competition is not a distraction, stating that any investment talk is “fantastic”. Reports have circled of a LIV Golf-style breakaway in rugby union with both private equity and sovereign wealth backers, to various degrees. Details of the supposed competition, which some [...]
Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review Sport Business It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]
Women’s football and NFL: The biggest sports deals of 2024 December 31, 2024 Sport has been full of deals in 2024 with Premier League clubs being taken over, cricket selling stakes in franchise teams and transfers sending sports fans mad. But which were the standout deals of the last 12 months? Founder of SportsInvest Advisory Achille de Rauglaudre takes a look. March: Women’s football on the rise 2024 [...]
The three sport business trends you need to watch in 2025 December 27, 2024 Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over. Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too [...]
The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Women’s football in 2025. The year we finally reach equality? December 24, 2024 The past 12 months has been a stellar year for women’s football. The mega move of Emma Hayes to the USWNT was seismic, while the Women’s Super League began life under a new entity. Here Kelly Lindsey, the new COO and head of football performance and club operations at Lewes FC, discusses what’s happened in [...]
Mayor Khan: London will be capital for women’s sport in 2025 December 23, 2024 London will be the “undisputed global capital for women’s sport” next year, the city’s Mayor Sadiq Khan has said. The Women’s Rugby World Cup final at Twickenham on September 27 will round off an exciting series of events in the city. England go into that tournament hoping to topple world champions New Zealand, and will [...]
The top five trends emerging in sports marketing in 2025 December 22, 2024 Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. And for many reasons. It serves as a launchpad for brands seeking to enter new markets by capitalising on major events across the globe that command mass audiences. It’s a signal of a brand’s stature and prominence re-enforcing [...]
Former NBA owner invests in $100m women’s football multi-club group December 18, 2024 The move will see World Cup and Olympic gold winning former US women’s international Lauren Holiday join the board of Mercury/13.