Sport sponsorship: Best deals, who’s investing and 2025 growth Sport Business As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
Sport in 2025: A rallying cry to London, Mayor Khan and Londoners Sport Business For at least the past five years it has felt as if London was disappearing off the global sporting stage. The capital may boast the Home of Cricket, 17 professional football clubs and five stadiums with a capacity of over 50,000 but huge sporting events have sought refuge in the likes of Saudi Arabia, the [...]
Women’s football and NFL: The biggest sports deals of 2024 Sport Business Sport has been full of deals in 2024 with Premier League clubs being taken over, cricket selling stakes in franchise teams and transfers sending sports fans mad. But which were the standout deals of the last 12 months? Founder of SportsInvest Advisory Achille de Rauglaudre takes a look. March: Women’s football on the rise 2024 [...]
Women’s football in 2025. The year we finally reach equality? December 24, 2024 The past 12 months has been a stellar year for women’s football. The mega move of Emma Hayes to the USWNT was seismic, while the Women’s Super League began life under a new entity. Here Kelly Lindsey, the new COO and head of football performance and club operations at Lewes FC, discusses what’s happened in [...]
Ahead of the Game: Illegal Usyk vs Fury streams dealt heavy blow December 23, 2024 Illegal streaming services appear to be in retreat judging by the collapse of viewing figures for last weekend’s Oleksandr Usyk vs Tyson Fury rematch compared to the original world heavyweight title fight between the pair in May. Analysis conducted for City AM by online intelligence platform Yield Sec identified a peak audience of 3.2m illegal [...]
Mayor Khan: London will be capital for women’s sport in 2025 December 23, 2024 London will be the “undisputed global capital for women’s sport” next year, the city’s Mayor Sadiq Khan has said. The Women’s Rugby World Cup final at Twickenham on September 27 will round off an exciting series of events in the city. England go into that tournament hoping to topple world champions New Zealand, and will [...]
Former NBA owner invests in $100m women’s football multi-club group December 18, 2024 The move will see World Cup and Olympic gold winning former US women’s international Lauren Holiday join the board of Mercury/13.
Supersub: Women’s League Cup nets new title sponsor December 16, 2024 Subway has been named the new title sponsor of the Women’s League Cup after agreeing a deal to succeed long-term partner Continental Tyres. The multi-year deal comes as the competition enters the quarter-final stage, having remained unbranded so far this season. Previous sponsor Continental backed the competition for 13 years, from its first edition in [...]
More tickets sold for women’s football than rugby league in 2024 December 12, 2024 Booming interest in women’s football has seen it overtake rugby league for tickets sold in the UK this year, according to new data from agency Two Circles. More than 2.1m fans attended women’s football matches, a 38 per cent increase year-on-year, the 2024 Attendance Review from the sports and entertainment marketing business reveals. That number [...]
Ahead of the Game: British Horseracing Authority accused of ‘selling out sport’ December 11, 2024 Campaign group Clean Up Gambling has switched horses and is backing racing in the sport’s push to be regulated separately from online casinos and slots. Clean Up Gambling, which is funded by multimillionaire Labour donor Derek Webb and run by former party official Matt Zarb-Cousin, has called for racing to be exempt from affordability checks [...]