Sport sponsorship: Best deals, who’s investing and 2025 growth Sport Business As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
Ed Warner: Have sports missed esports boat – or was there never one to catch? Sport Business Ahead of the League of Legends Worlds 2024 in London this weekend, Ed Warner wonders whether sports have got esports all wrong.
Quadrant: McLaren F1 star Lando Norris’ gaming brand in the red Business It has been revealed that Quadrant, the entertainment and gaming brand founded by McLaren F1 star Lando Norris, has slumped into the red. The London-based business has reported negative total equity of £405,221 for 2023, its latest financial year. The total, revealed in newly-filed accounts with Companies House, comes after Quadrant posted a positive total [...]
Guild Esports: David Beckham-backed firm receives bid after funding warning August 5, 2024 The David Beckham backed gaming company Guild Esports is set for a takeover by the investment group DCB Sports after it warned last week it was facing a financial crisis.
Guild Esports: Beckham-backed gaming group slashes costs as revenue dips June 28, 2024 The David Beckham-backed gaming company Guild Esports has cut its pre-tax loss after slashing its costs amid a "challenging macroeconomic environment" for the company, according to a newly filed half-year report.
David Beckham-backed Guild reveals Call of Duty team for Esports World Cup June 19, 2024 David Beckham's London-listed business Guild Esports has revealed it will enter a star-studded team into the Call of Duty: Warzone contest at the global gaming tournament Esports World Cup (EWC).
David Beckham-backed Guild gains entry into Esports World Cup Club June 13, 2024 Guild, Esports, a gaming company co-owned by David Beckham has confirmed its entry into a number of competitive gaming competitions.
David Beckham’s esports group Guild to fight it out at Tekken May 16, 2024 The esports team co-owned by David Beckham will compete in the fighting game series Tekken for the first time, the company has announced.
David Beckham-backed Guild joins Esports World Cup Club Program May 7, 2024 The Esports World Cup is a “significant milestone” for Guild as it expands into the Middle East and North Africa, the world’s fast-growing gaming market.
Fortnite: Top-ranked pro gamer brought in by David Beckham-owned Guild Esports February 26, 2024 Charyy_ made his debut under the Guild's banner on Saturday at the Fortnite Champion Series (FNCS)