Just how blue is the sky for Bluesky? Opinion Bluesky is pitching itself as an alternative to the social media behemoths, but the history of the internet is littered with notable failures, says Paul Armstrong Bluesky has drawn sharp attention, pitching itself as the anti-social media — a decentralised network that hands control back to its +25m users including news organizations, politicians, celebrities and [...]
‘Musk is trying to compete in the Tour de France on a tricycle’: Tesla cyber cab launch falls flat Tech Investors unconvinced on Elon Musk's newly released cyber cab
Oxford Street: Former MP for the City and Westminster brands pedestrianisation ‘bullying’ Politics A row has erupted over Sadiq Khan’s plans to pedestrianise Oxford Street as the area’s former MPs branded the move “bullying”. The mayor of London today unveiled proposals to ban traffic from the iconic central London retail destination, in what he hopes will reinvigorate the nation’s “most famous high street”. But Nickie Aiken, the former [...]
X-odus: Musk platform ‘distinctly not well received’ by marketers September 5, 2024 Marketers’ trust in Elon Musk’s X as an effective platform for advertising has plummeted since 2022, with advertisers anxious about the “brand safety” that the controversial social media channel offers. Approval ratings for the social media channel have plummeted to minus 21 per cent, down from plus 15 per cent just two years ago, according [...]
Bluesky: Social media site eyes politicians after ‘quite the influx’ of UK accounts August 24, 2024 Chiefs at social media site Bluesky have suggested they are eyeing politicians for their platform after X owner Elon Musk’s commentary on UK current affairs.
Let’s be honest, Elon Musk is right to defend free speech August 15, 2024 Blaming communications for unrest has a long and unhappy history. We repeat it at our peril, writes Matthew Lesh
Tory leadership race: Tom Tugendhat slams Elon Musk riot comments as ‘delusional’ August 13, 2024 Tory leadership contender Tom Tugendhat has branded Elon Musk’s comments about the UK facing civil war “delusional” and “false”. The former security minister was asked about the social media boss’ remarks on his platform X, formerly Twitter, during a speech this afternoon about the recent far right riots in the UK. Musk recently posted that [...]
Advertisers plot move to Tiktok after losing faith in Elon Musk’s X August 12, 2024 Advertisers are increasingly redirecting their marketing budgets towards Tiktok as trust in Elon Musk’s platform X continues to dwindle. Some 77 per cent of marketers plan to boost their ad spend on Tiktok in 2024, reflecting the platform’s growing corporate appeal, according to new data from market research firm Kantar. By contrast, only 14 per [...]
More advertisers to flee X after recent Elon Musk lawsuit and riot comments August 9, 2024 Elon Musk’s antitrust lawsuit against brands that have boycotted X and his controversial activity on the platform during the recent spate of UK riots are set to exacerbate the long-held misgivings advertisers have with the site, leading industry figures have said. On Tuesday, Elon Musk’s X – formerly Twitter – filed a lawsuit against a [...]
The Debate: Should we finally say goodbye to Twitter/X? August 8, 2024 Are we doomed to doomscroll on, or should we take action and quit Twitter/X for good? Rachel Cunliffe goes head to head with Benedict Spence