The best and worst sports marketing campaigns of 2024 Sport Business In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
2023 Women’s World Cup ads showcase new-found star power of players Opinion Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right. As the Women’s Sport Trust explained “when women’s sport is approached using the same commercial frameworks as men’s sport [...]
UK’s biggest phone companies colluded to bankrupt Phones 4U, High Court hears Phones 4 U The UK’s major telecoms companies took part in a conspiracy to put Phones 4U’s out of business, lawyers acting on behalf of the bankrupt retailer told a High Court. Executives at five major phone companies – EE, Deutsche Telekom, Orange, Vodafone, and Telefonica – unlawfully “colluded” to drive Phones4U into administration in a bid to [...]
New Orange chief bats away cross-border merger rumours April 26, 2022 The new Orange boss Christel Heydemann batted away rumours that the telecoms giant was looking at cross-border mergers, stating that the firm was looking at strengthening in current markets rather than expanding.
Telecom chiefs call on EU lawmakers to make Big Tech ‘share the burden’ of investment February 14, 2022 Chiefs at Deutsche Telekom, Orange, Telefónica and Vodafone have called on European lawmakers to push Big Tech to contribute to expanding internet infrastructure.
Orange hit by lower returns from co-financing deals October 26, 2021 French telecoms operator Orange's quarterly profit was hit by lower returns from co-financing deals to deploy networks.
New Orange supremo in drive back to basics July 4, 2008 For a man who has spent his entire career in the telecoms industry, it seems strange that Tom Alexander, Orange UK’s newly installed chief executive, should list his first passion as racing cars. As we travel across London in the back of his chauffer driven BMW 7-series, he tells me he never expected to make [...]