Sport isn’t as inclusive as it thinks it is – but brands can make it right Sport Business From events giving less than one per cent of places to disabled participants to getting braille wrong on the medals, sport still has a long way to go on inclusion. But that’s where brands can help, says Steve Howell. Everyone knows that sport is an incredible force for good. Bringing a nation together, giving people [...]
Fund-racing: London Marathon runners smash world record for charity Sport Business Five months on from the race the final total has been confirmed, dwarfing the previous record of £66.4m.
Marathon chiefs grow portfolio further by teaming up with London T100 triathlon On your marks It comes after London Marathon Events formed a joint venture with UK Athletics and the Great Run Company.
Iceland boss thanks medics who ‘saved his life’ after collapse in London Marathon April 22, 2024 "I collapsed and fell unconscious less than 2 miles before the London Marathon finish line with hyperthermic shock - body temp was 42 and rising."
London Marathon mania: Record-number of runners fill City’s streets April 21, 2024 A record number of people finished the TCS London Marathon, making the 2024 edition the biggest ever in the event’s history.
Here’s how all the MPs running the London marathon did April 21, 2024 Running a slightly different type of race, a record number of UK MPs and peers entered the London marathon this year.
Cairess and Mahamed bag Olympic spots with stunning London Marathon runs April 21, 2024 Cairess ran the second fastest marathon ever by a British man to take third place.
London Marathon: What free things can I get with my medal? April 20, 2024 Are you mad enough to be running the London Marathon this weekend, plodding around the capital desperate to make the finishing line? Well if you are, there are a number of brands around the capital that are offering you FREE rewards for completing the 26.2 mile race. All you need to do is present your [...]
How one ‘futurist’ is using tech to run the London marathon faster April 20, 2024 'Futurist' Bill Quinn will run the London marathon on Sunday, joining the 50,000 runners on the 26-mile course across London.
Covent Garden launches fitness initiatives championing budding athletes April 19, 2024 From the latest sportswear, fitness experiences and healthy eating, Covent Garden is offering inspiration to live out your best fitness era.