Premiership run-in: Saints and Bath will impact top four Sport Look at the Premiership table and you’ll see that the top team and Challenge Cup finalists Bath are 15 points clear of second-placed Leicester Tigers, and Champions Cup finalists Northampton Saints are 17 points safe from dropping out of the top eight. And with just three games remaining for each team, and a maximum of […]
How ‘unsexy’ B2B firms are pushing out consumer brands in sport Sport Business “Unsexy” B2B firms are increasingly replacing consumer-facing brands in some of the country’s most prized sport sponsorship deals, new research has found. Manufacturing/engineering, specialist professional services, construction and software are four of the five fastest-growing industries appearing as front-of-shirt sponsors of England’s top football, rugby and cricket teams. The study by sponsorship intelligence firm Caytoo […]
Pubs and bars to go into extra time if Lionesses score at Women’s Euros Sport Business Pubs are set to be allowed to stay open until 1am if the Lionesses reach the latter stages of the Women’s Euros this summer. The Home Office wants to push back closing time at pubs and bars by two hours if England make it to the semi-finals or final of Women’s Euro 2025. The Lionesses […]
How can England beat Scotland in the Calcutta Cup? Sport It may not be a fixture famed for deciding Rugby World Cups, nor a major intra-hemisphere clash, but the Calcutta Cup game between England and Scotland is, and will always be, a date for the diary. It’s the oldest international match in the world, dating back to the 1870s, and a real grudge fixture between […]
Ferrari merchandise sales soar 400% after Hamilton F1 move Sport Business Ferrari merchandise sales have jumped nearly 400 per cent off the back of Lewis Hamilton’s move to Maranello for the 2025 Formula 1 season. Data shared with City AM demonstrates the huge global appeal the seven-time world champion enjoys with F1 fans. In the days following Ferrari’s 2025 season launch earlier this month, Ferrari merchandise […]
LIV: Trump, Yasir Al-Rumayyan and Tiger Woods meet in White House Sport Business President Trump, Public Investment Fund governor Yasir Al-Rumayyan and PGA Tour commissioner Jay Monahan met at the White House on Thursday with a new deal with LIV Golf edging closer. The PGA Tour, DP World Tour and LIV Golf have been in discussions surrounding a potential mega-merger which would unite golf as one global sports […]
Champions Trophy: What competition tells us about politics in sport Sport It feels like cricket forces upon itself a major tournament every year. There’s T20 Cricket World Cups, 50-over World Cups and – taking place now in Pakistan – the Champions Trophy. Despite being ditched on multiple occasions, and not being held since 2017, the Champions Trophy is under way. But it is, in reality, an […]