By: Frank Dalleres

Sports Editor As Sports Editor of City A.M. I cover all sports but have a particular interest in football, tennis, golf and sport business. Send stories and tip-offs to frank.dalleres@cityam.com

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How ‘unsexy’ B2B firms are pushing out consumer brands in sport

Sport Business

“Unsexy” B2B firms are increasingly replacing consumer-facing brands in some of the country’s most prized sport sponsorship deals, new research has found. Manufacturing/engineering, specialist professional services, construction and software are four of the five fastest-growing industries appearing as front-of-shirt sponsors of England’s top football, rugby and cricket teams. The study by sponsorship intelligence firm Caytoo [...]
Beckham, Neville, PR guru Kelly and Lord Davies take over Salford City

Sport Business

Former Manchester United stars David Beckham and Gary Neville have joined forces with entrepreneur Declan Kelly and Lord Mervyn Davies to take control of Salford City FC. Beckham and Neville were already shareholders in the League Two football club as part of the Class of ’92 but Ryan Giggs, Paul Scholes, Nicky Butt and Phil [...]
London Lions savour turnaround and eye Super League Basketball play-off final

Sport

London Lions CEO Lenz Balan has hailed the club’s “unbelievable” recovery from the brink of extinction to within touching distance of a fifth consecutive play-off final. The domestic champions were plucked from administration by new owners, Lithuanian tech incubator Tesonet, in a hugely turbulent few months for British basketball last summer. Despite shedding star names, [...]

Raiola Ratings, FPL gurus and €1m: What super agent’s family did next

May 8, 2025

The larger-than-life, occasionally combustible figure of football super-agent Mino Raiola couldn’t have appeared further from the world of number-crunching and algorithms. The late transfer broker, whose clients included Zlatan Ibrahimovic, Paul Pogba and Erling Haaland, always seemed far more into pressing the flesh and pouring champagne than poring over data. But one strand of the [...]
David Kogan: Football regulator nominee donated to Starmer and Nandy

May 7, 2025

The man nominated to chair the football regulator, David Kogan, has revealed he made donations to both Keir Starmer and Lisa Nandy but insists he will have “absolute independence of political control” if given the job. Kogan, a Labour historian, said he donated “very small sums” to the leadership campaigns of Starmer and Nandy in [...]
Trump denies lobbying for Russia to be given 2026 World Cup place

May 7, 2025

President Trump insists he is not lobbying for Russia to be parachuted into the 2026 World Cup co-hosted by the US despite saying it could be “a good incentive” for an end to war in Ukraine. Russia and its clubs have been banned from international football since its invasion of Ukraine in 2022 and European [...]
Briatore back with bang as Alpine axe Doohan for Colapinto after six races

May 7, 2025

The Alpine Formula 1 team have announced that Argentinian Franco Colapinto will replace fellow youngster Jack Doohan for the next five races. Rookie Doohan’s future has been in doubt since Colapinto, 21, signed for Alpine from Williams in January as a reserve driver. Colapinto will now be given his chance alongside Pierre Gasly until at [...]
Chelsea get Club World Cup update after Club Leon ban upheld

May 6, 2025

Chelsea are set to face either Los Angeles FC or Mexican side Club America at the Club World Cup this summer after Club Leon and Deportiva Alajuelense lost legal appeals for inclusion. The Court of Arbitration for Sport ruled that Fifa was right to exclude Club Leon on the basis that they share an ownership [...]
Will snooker really boom in China after Zhao Xintong’s landmark win?

May 6, 2025

Predictions of a snooker boom in China following Zhao Xintong’s landmark World Championship victory may be more bluster than substance, say global sports business experts. Zhao’s stylish triumph at the Crucible on Monday made him the first Asian to win the title and raised expectations that the sport will rocket in popularity among China’s 1.6bn [...]
Liverpool may demand fee from Real Madrid for Alexander-Arnold release

May 6, 2025

Real Madrid have asked Liverpool to release Trent Alexander-Arnold from his contract early so that he can play for them in this summer’s Club World Cup. The England right-back confirmed his impending departure from Anfield on Monday and is set to join the 15-time European champions in July after his deal with Liverpool expires. But [...]

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Premiership run-in: Saints and Bath will impact top four

Here We Are, National Theatre, review: Stephen Sondheim musical is more Severance than sing-a-long

By: Frank Dalleres

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