WPP swoops for South African digital agency The Hardy Boys June 11, 2014 ADVERTISING giant WPP yesterday announced it had taken a majority stake in South Africa-based creative ad and brand building agency The Hardy Boys for an undisclosed sum. The deal, made through WPP’s global marketing communications agency JWT, will see The Hardy Boys bring its client list, including Diageo and Unilever, over to JWT. “This investment [...]
WPP swoops for London-based Precise Media to boost Kantar June 10, 2014 MARTIN Sorrell’s WPP yesterday announced the takeover of London-based media monitoring firm Precise for an undisclosed sum. The deal, made through WPP’s data investment management arm Kantar Media, will see Phoenix Private Equity sell the firm it bought in 2006 from 3i for £42m. “This acquisition strengthens the global expertise of Kantar Media in delivering [...]
WPP snaps up leading digital tech consultancy March 24, 2014 British advertising giant WPP has agreed to acquire a majority stake in UK based digital technology consultancy Cognifide Limited. Cognifide founded in 2005, specialises in content management and digital asset management technology and employs over 200 people. The company boasts clients such as Allianz, Direct Line Group, Investec and Shell among many others. Cognifide will continue [...]
WPP falls short on margins but wins big clients February 27, 2014 NEW ADVERTISING clients have helped WPP deliver an industry-beating 18.7 per cent rise in profits for last year, though investors were disappointed yesterday by the FTSE 100 firm’s margin forecast. Sir Martin Sorrell’s media outfit said it expects margins to increase 0.3 percentage points this year, trimmed from an earlier prediction of 0.5 points. Operating [...]
Scottish independence is WPP’s new “grey swan” threat February 27, 2014 The “grey swans”, or known unknowns, are a regular feature of WPP’s results statements. Sir Martin Sorrell’s advertising outfit said today that most of the recent global swans are becoming whiter, as Chinese fragility and the prospects for the Middle East become less of a worry. But the Scottish referendum has made an appearance as [...]