Supersub: Women’s League Cup nets new title sponsor Sport Business Subway has been named the new title sponsor of the Women’s League Cup after agreeing a deal to succeed long-term partner Continental Tyres. The multi-year deal comes as the competition enters the quarter-final stage, having remained unbranded so far this season. Previous sponsor Continental backed the competition for 13 years, from its first edition in [...]
Women’s football scores £100m boost from new Sky and BBC TV deals Sport Business Sky Sports has secured an even bigger share of matches in the Women’s Super League as part of a record new long-term agreement billed as “the most significant broadcast partnership ever for women’s football”. The deal from 2025 until 2030 will see Sky show up to 118 WSL matches, more than three times as many [...]