Women’s Euro 2022 names Linkedin as national sponsor February 22, 2022 Women’s Euro 2022 has named LinkedIn as a national sponsor, marking the tech firm’s most significant sports sponsorship to date. The tournament, which is set to be hosted in the UK in the Summer, also has sponsorship from Lego, Pandora and Starling Bank. “At LinkedIn we’re championing a gender equal world that’s diverse and inclusive, [...]
The Arnold Clark Cup could prove ideal England’s women ahead of Euros February 16, 2022 England’s women footballers have traditionally spent the first international break of the calendar year in the United States competing in the invitational SheBelieves Cup. This year, however, England are hosting their own tournament involving three other top-10 ranked sides who they will play across three match days, starting tomorrow. The Arnold Clark Cup, sponsored by [...]
Fifpro boss Jonas Baer-Hoffmann on player power, biennial World Cups, Super League and Qatar February 15, 2022 There is a common thread that connects the two biggest football stories of the last 12 months, the failed European Super League breakaway and debate over biennial World Cups. It can also be seen in concerns about player welfare, disagreements over economic models and what global players’ union Fifpro says is a tidal wave of [...]
Manchester United sign blockchain platform Tezos as training kit sponsor February 10, 2022 Manchester United have confirmed a training kit sponsorship deal with blockchain platform Tezos. The multi-year agreement is believed to be worth more than £20m a season, representing an increase on their previous contract with insurer Aon. It will Tezos appear on the training kit worn by both United’s men’s and women’s team, starting immediately. “This [...]
Sport sponsorship: Forecasting the impact of the big events in 2022 January 2, 2022 Six months on from wading through the smashed bottles and broken dreams that littered Wembley Way after the calamitous Euro 2020 final, sports fans and sponsors can look forward to an abundance of major global events in 2022. As it happens, this year has been designated the United Nations International Year of Glass, so it’s [...]
Deloitte’s sport business forecast: Women’s football to reach new heights in 2022 December 31, 2021 This year has been one to remember for women’s football, with further significant growth in the women’s game, including a £30m sponsorship deal announced for the FA Women’s Super League and Women’s Championship, marking a new record for investment in women’s sport in the UK. More broadly beyond the UK, according to Deloitte’s analysis, 19 of the top 20 revenue [...]
Chelsea’s annual loss tops £145m despite increased turnover December 30, 2021 Chelsea FC have announced an annual loss of £145.6m after tax in the year leading to 30 June 2021. The club, owned by Roman Abramovich since 2003, did however increase its turnover to £416.8m – up from £387.8m. Chelsea are currently third in the Premier League and are reigning European Champions, having beaten Manchester City [...]
Best of 2021: Football training can be safer with VR technology December 26, 2021 Technology is ever-changing, and that includes in sport too. Matt Hardy took a look at how new VR could revolutionise the way football teams train. Originally published on October 15. A whipped cross and a powerful header towards goal are staples of football and the essence of set-piece tactics used by every football team. But [...]
Best of 2021: Lewes FC, the football club of the future? December 25, 2021 In this article from March 2021, Frank Dalleres speaks to Maggie Murphy, general manager and now CEO of Lewes FC about the club’s pioneering stance on equal pay, how a purpose-led approach can attract commercial partners, and bold plans for the future. They take pride in doing things differently at Lewes FC, the small football [...]
Big Sport Quiz of 2021: How much do you remember? December 20, 2021 From teenagers sweeping to Grand Slam tennis titles to England reaching a major football final, an Olympic Games like no other and the introduction of a brand new cricket competition, it has been a hugely eventful year in sport. Off the field it has been just as transformative, with private equity and, increasingly, cryptocurrency and [...]