Let the Games begin! There’s a rush of excitement for Team GB at Paris 2024 July 25, 2024 The bookies appear to have keyed their odds off the Gracenote forecasts, with a few tweaks. The over/under odds on France golds is currently struck at 24.5; Team GB are at 16.5.
Paris 2024 adverts: The best and worst Olympics commercials July 24, 2024 As the sports advertising world attempts to catch its breath after the highs and lows of the Euros, the Olympics and Paralympics have other ideas, with Paris 2024 welcoming the world’s best athletes and the world’s biggest brands for a month of sporting excellence. Whilst every brand and his dog tried to tap into authentic [...]
The Open prize money 2024: How much can golfers earn at Royal Troon this week? July 18, 2024 Royal Troon Golf Club on the windy west coast of Scotland will be the bane of many golfer’s weekends, but the reward for coming out on top at the 2024 Open Championship will make it worth it. The total pot for the final major of the season has increased to £13.1m, up £385,000 or 14.2 [...]
Paris 2024: France, elections, Olympics and a hostile mood July 18, 2024 When the International Olympic Committee awarded the 2024 Summer Olympic Games to Paris in 2017 there was a huge sense of anticipation and pride across France. Fast forward to today and the mood appears to be very different. In the lead up to major sporting events there is always a degree of trepidation around operational [...]
Manchester City are no longer top of football’s brand value league table July 17, 2024 Real Madrid top the latest Brand Finance Football 50, which ranks the top teams in the world by the value and strength of their brands.
How can brands maximise opportunities around the Olympic Games? July 13, 2024 The summer of sports is well underway with the Olympic Games around the corner, and brands have more unique opportunities than ever to engage with consumers. But how can they get it right and maximise these opportunities? When talking with Snapchat’s senior manager for international sports partnerships, Kahlen Macaulay, we uncovered three key principles: authenticity, [...]
Wimbledon prize money 2024: How much can players earn at the Grand Slam? July 13, 2024 The prize pot for the championships has doubled in 10 years.
Gareth Southgate in line for 10 times bigger Euro 2024 bonus than England players July 12, 2024 Should they succeed and win a first major tournament since 1966, the Football Association will receive around £24m from governing body Uefa.
Sir Jim Ratcliffe’s investment cost Manchester United more than £30m July 10, 2024 Ineos boss Ratcliffe completed his purchase of 27.7 per cent of United earlier this year.
Run to Euro 2024 semi-finals triggers 1,300 per cent increase in England shirt sales July 9, 2024 The penalty shoot-out victory over the Swiss coincided with a 1,341 per cent uptick in sales.