Matchroom gets the Drive to Survive treatment in Netflix series August 21, 2024 Barry Hearn, Eddie Hearn and the Matchroom sports promotions empire are to feature in a new Netflix documentary series from the makers of Drive To Survive. The fly-on-the-wall show has a working title of Matchroom: The Greatest Showmen and is being produced by Box to Box, whose success has made them the go-to sports docs [...]
Investment case for British Olympic and Paralympic sport is stronger than ever August 21, 2024 UK Sport CEO Sally Munday explains why funding has never been more important for continuing the success of British athletes at the Olympic and Paralympic Games. As the dust settles on the Olympic Games, I reflect proudly on what our British athletes achieved and how their performances touched the nation. And while there is sadness [...]
Legal League: Why have top lawyers fallen in love with sports? August 15, 2024 Big players are coming into sports fields recently, and no, I'm not talking about athletics, but big-ticketed lawyers who have fallen in love with the sports industry
How Samsung, Pampers and NBC struck gold at Paris 2024 Olympics August 14, 2024 The Paris 2024 Olympics marked a cultural shift in how brands connect with global audiences, with the games being dubbed the “TikTok Olympics” due to many sponsors’ digital-first approach. As the International Olympic Committee (IOC) acknowledges an ageing fanbase—the average age has risen by approximately 10 years in just a decade—the need to captivate younger [...]
Growing participation is fuelling golf, but it must stay affordable August 14, 2024 There is no doubt that golf is big business but is it in danger of making the age old elitist mistakes of the past which alienate the masses? Globally it’s estimated that the golf market is worth in excess of $90bn (£70.5bn), a figure that is expected to rise to $104bn (£80.5bn) by 2028, exhibiting [...]
Work from home culture may damage the future of sport branding August 13, 2024 Has the phenomenon of working from home damaged the way sports brands can reach their audiences? Joe Langsworthy investigates. Sport in 2024 has never been more accessible. Yet watching our favourite pastimes live in stadiums, arenas and other venues remains out of reach to millions. Recently, Sir Lewis Hamilton condemned the rising prices of tickets [...]
Fresh twist in London Lions sale after league weighs in on potential rescue deals August 9, 2024 Super League Basketball say the part-owner of Zalgiris Kaunas has been the only party to meet its deadline for entry into the 2024-25 season.
Price of Arsenal debentures hits £25,000 as wealthy fans opt for season ticket shortcut August 9, 2024 Fans face a 10-year wait for a season ticket through official channels after the north London club emerged as Manchester City’s biggest rivals for the Premier League.
London banker’s R3 Sport puts together rescue bid for stricken London Lions August 8, 2024 London Lions have been placed in administration following the collapse of 777 Partners’ sporting portfolio.
Reddit finds the perfect non-league football club to sponsor August 8, 2024 The online forum’s football sub-section r/football will appear on the home and away shirts of the Worcesterstershire team.