Zharnel Hughes backs ‘Netflix and chill’ to attract new fans to athletics January 19, 2024 Hughes is one of the sprinters set to star in the show, due for release this summer.
Ed Warner: In defence of the Premier League’s laudable financial rules January 18, 2024 Our columnist reflects on some of the week's big sport business stories.
Why Tiger Woods’ successor as face of Nike could be made of pixels and data January 12, 2024 The iconic partnership came to an end this week after 27 years.
Yorkshire sponsor ‘reviewing’ deal amid possible return of former chief Graves January 9, 2024 Tiling company Al Murad says it is monitoring the situation at Yorkshire.
Tiger Woods confirms end of 27-year, $500m partnership with Nike January 8, 2024 Woods earned more than half a billion dollars from the 27-year partnership.
Jamie George: England players split with RPA for independence January 8, 2024 England hooker Jamie George insists that the internationals team’s split from the Rugby Players Association (RPA) in favour of negotiating their own contracts with Twickenham chiefs was simply about independence. Saracens No2 George is one of five player-directors of Team England Rugby Ltd, alongside fellow internationals Ellis Genge, Maro Itoje, Joe Marler and Anthony Watson, [...]
Paris 2024: Olympics at risk of empty seats amid ticket sale fears January 8, 2024 With just 200 days to go until what has been promised to be one of the most exceptional Olympic Games of the modern age, City A.M. research shows that 55 medal sessions still have tickets available to purchase. It raises questions over whether ticket prices are too high, whether the demand is there and whether [...]
Littler given spot on Premier League Darts roster after reaching world final January 4, 2024 Teenage darts sensation Luke Littler has been handed a surprise spot on the lucrative Premier League Darts circuit after reaching the final of the World Championships on Wednesday. Littler, who at 16 reached the final of the World Darts Championship at Ally Pally on Wednesday before losing to world No1 Luke Humphries, had previously stated [...]
Darts sensation Littler could earn six-figure sponsors but he is no Raducanu January 3, 2024 Whether you compare Luke Littler to Emma Raducanu or Ronnie O’Sullivan, there’s one certainty no matter the result of tonight’s Darts World Championships final: there will be commercial interest in the 16-year-old sensation. Young success is no stranger to the world of commercial sponsorship and deal making. When 18-year-old Raducanu won the US Open in [...]
The top sports events to watch in London in 2024 January 3, 2024 The coming 12 months will see London at the heart of a number of iconic sports events. From sport which returns annually to European finals that the city has bid for, here are 15 of the top events to put in your calendar for 2024. Men’s and Women’s Guinness Six Nations 10 February, 9, March, [...]