Manchester City are no longer top of football’s brand value league table July 17, 2024 Real Madrid top the latest Brand Finance Football 50, which ranks the top teams in the world by the value and strength of their brands.
How can brands maximise opportunities around the Olympic Games? July 13, 2024 The summer of sports is well underway with the Olympic Games around the corner, and brands have more unique opportunities than ever to engage with consumers. But how can they get it right and maximise these opportunities? When talking with Snapchat’s senior manager for international sports partnerships, Kahlen Macaulay, we uncovered three key principles: authenticity, [...]
Rugby league to swap Leigh for Las Vegas as part of four-game showcase July 9, 2024 England’s women are also set to play Australia in the US city the same day.
Is England v Switzerland on BBC or ITV? How is it decided? Is the ITV curse real? July 6, 2024 The two main UK broadcasters split England games between them.
Ed Warner: Ronaldo, Federer, Bolt, Biles – what makes a sporting icon? July 4, 2024 Our columnists also takes on Air France, Seb Coe and England's PR team.
How ‘tenniscore’ trend and Zendaya served up retail sales boost for Wimbledon July 1, 2024 Wimbledon has capitalised on one of this summer’s hottest trends, fuelled by celebrity fashion and Zendaya-starring movie Challengers.
Summer of Sport: Insights from the Cannes Lions Jury Room June 29, 2024 The Summer of Sport was a key topic at the Cannes Lions, and Louise Johnson, CEO of Fuse, was president of sports and entertainment on the Cote D’Azur. She lets us into the secrets of what hits the jackpot. For one week every year the great and the good of the marketing and advertising industry [...]
Ed Warner: Why athletics still hits different at the Olympics June 27, 2024 Our columnist tackles this week's big takling points in sports business.
Hackers from Russia blamed for attacks on Euro 2024 broadcasts June 26, 2024 Security experts have warned that hacks on broadcasters which have brought down their Euro 2024 coverage are likely to be Russian attempts to interfere with the tournament. Russia was barred from competing at the European Championships in Germany and much of international sport after the country’s illegal invasion of Ukraine in 2022. Polish TV network [...]
How contentious Rule 40 will affect marketing around Paris 2024 Olympic Games June 19, 2024 Brands could be forced to scrap campaigns if they flout this rule.