Can rugby’s biggest social media star boost the English game? December 2, 2024 You may not have heard of her but she can claim to be the most famous name in the game – and now Ilona Maher is seemingly on her way to England and Premiership Women’s Rugby. The 28-year-old USA sevens player is a social media sensation, with 4.6m followers on Instagram and a further 3.2m [...]
Sport facing ‘tipping point’ as youth ditch live coverage November 19, 2024 The sport industry is at “a tipping point” due to declining interest in watching live sport among young people, experts have warned. Two thirds of global sports executives are concerned that a shift amongst younger fans from live sport to highlights and documentaries could damage the commercial value of the industry, according to Altman Solon’s [...]
Short Track World Tour: The league revolutionising for relevance October 29, 2024 When you think of sporting innovation, what comes to mind? The Hundred, maybe, or Saudi’s tennis showcase 6 Kings Slam? Well what about short track speed skating? Because the International Skating Union (ISU) has just launched the first leg of a totally revamped world tour in which 28 franchises compete across six meetings. The ISU [...]
Messi and LeBron beaten to top spot in athlete marketability rankings October 22, 2024 US gymnast Simone Biles has beaten LeBron James and Lionel Messi to be named the most marketable athlete in the world by sports industry experts. Real Madrid and Brazil footballer Vinicius Jr is second, followed by NBA legend James, women’s basketball sensation Caitlin Clark and Messi in the list published by SportsPro magazine. Biles, who [...]
Glasgow officially named 2026 Commonwealth Games hosts October 22, 2024 Glasgow has today officially be named the host of the 2026 Commonwealth Games. The Scottish city, which hosted the 2014 edition of the Games, has stepped in to replace Victoria after the Australian state pulled out. The 2026 edition, however, will be scaled down and is set to completely pay for itself.It means four of [...]
Golfer Maguire urged to drop Kingspan sponsorship following Grenfell Inquiry September 18, 2024 Fellow golfer Shane Lowry ended his commercial relationship with Kingspan last week after the public inquiry into the London tower block fire.
Scotland set to host 2026 Commonwealth Games September 17, 2024 Scotland are set to step in and host the 2026 Commonwealth Games in Glasgow after a deal was struck this month. A scaled-down version of the Games, started initially as the Empire Games during the times of the British Empire, will return to Glasgow 12 years after the city last played hosts, according to BBC [...]
Matchroom gets the Drive to Survive treatment in Netflix series August 21, 2024 Barry Hearn, Eddie Hearn and the Matchroom sports promotions empire are to feature in a new Netflix documentary series from the makers of Drive To Survive. The fly-on-the-wall show has a working title of Matchroom: The Greatest Showmen and is being produced by Box to Box, whose success has made them the go-to sports docs [...]
How Samsung, Pampers and NBC struck gold at Paris 2024 Olympics August 14, 2024 The Paris 2024 Olympics marked a cultural shift in how brands connect with global audiences, with the games being dubbed the “TikTok Olympics” due to many sponsors’ digital-first approach. As the International Olympic Committee (IOC) acknowledges an ageing fanbase—the average age has risen by approximately 10 years in just a decade—the need to captivate younger [...]
Work from home culture may damage the future of sport branding August 13, 2024 Has the phenomenon of working from home damaged the way sports brands can reach their audiences? Joe Langsworthy investigates. Sport in 2024 has never been more accessible. Yet watching our favourite pastimes live in stadiums, arenas and other venues remains out of reach to millions. Recently, Sir Lewis Hamilton condemned the rising prices of tickets [...]