Ed Warner: I found a solution to cricket’s privilege problem in the South Downs July 20, 2023 Cricket can tackle its elitism problem by supporting initiatives take the sport to new audiences such as disadvantaged kids, says Ed Warner. Back in my investment banking days, I was responsible from across the Atlantic for a US research department. Every time I headed for JFK after a visit to my team of analysts I [...]
Golf’s Open chiefs change tack on Saudi sponsorship following LIV-PGA deal July 19, 2023 Open Championship chiefs have admitted they would consider sponsorship from Saudi Arabia’s Public Investment Fund despite previously criticising its impact on the sport through LIV Golf. On the eve of last year’s tournament Martin Slumbers, chief executive of the R&A, said LIV Golf was “harming the perception of the game” and depicted it as “entirely [...]
2023 Women’s World Cup ads showcase new-found star power of players July 17, 2023 Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right. As the Women’s Sport Trust explained “when women’s sport is approached using the same commercial frameworks as men’s sport [...]
London tops British entries in top 100 sports cities index July 15, 2023 London and Manchester have been named in the top five of a list of the top 100 sporting cities, according to recent data. The BWC 2023 Ranking of Sports Cities placed London in third and Manchester in fifth on the 100-city list. The capital was second on the list in 2021 and third in 2022 [...]
Saudi Arabia’s PIF extends sponsorship of Aramco Team Series in women’s golf July 13, 2023 Saudi Arabia’s Public Investment Fund has announced an extension of its sponsorship of the Aramco Team Series in women’s golf. The PIF will be presenting partner for the Aramco Team Series for a further three years, while its non-profit organisation the FII Institute has also signed a strategic partnership with the string of tournaments on [...]
Football’s data wars takes another turn, but can players really protect their information? July 11, 2023 A former Leyton Orient, Scarborough and Yeovil Town manager may seem an unlikely figure to be at the forefront of football’s data wars, but a landmark announcement in the Netherlands this week can be traced back to Russell Slade. Fifpro, the international union for professional footballers, on Tuesday announced the creation of a new database [...]
Arsenal fans pay £12,500 for debentures to skip 5-10 year season ticket waiting list July 11, 2023 Arsenal fans desperate for a season ticket at the resurgent club are shelling out more than £12,000 for debentures that allow them to bypass the waiting list for a seat. The Gunners’ return to Premier League title challenging form last season has seen demand swell for season tickets, even though prices range from £974 to [...]
Meerkats at the cricket? Compare the Market becomes new sponsor of The Hundred July 11, 2023 Compare the Market is to become the new main sponsor of The Hundred, English cricket chiefs have announced. City A.M. revealed two weeks ago that the England and Wales Cricket Board was finalising terms on a multi-year deal with a principal partner making its first entry into the sport. That partner has now been confirmed [...]
England Cricket refuses to cash in on Bazball brand (and Australians could benefit) July 10, 2023 Rarely can a sports team have become as synonymous with a slogan or philosophy as the England men’s Test cricket side and Bazball. It has proliferated every discussion of their successes and failures during the current Ashes series and since head coach Brendon McCullum, from whom the term derives, brought his buccaneering style to the [...]
Chelsea forced to launch new home kit without a sponsor after talks falter July 10, 2023 Chelsea have launched their new home kit without a sponsor after failing to find a new principal partner in time. The Blues saw a deal with streaming service Paramount Plus fall foul of Premier League rules and broke off talks with online casino Stake.com in the face of supporter opposition. The new Nike shirt, which [...]