Ed Warner: Draconian rules leave only sponsor crumbs for most Olympic athletes November 16, 2023 In the Olympic and Paralympic world, being top of the food chain is everything.
Football’s MCO rules ‘beneficial’ to likes of Manchester City and ‘need change’ November 15, 2023 European and domestic authorities are currently considering amending MCO rules.
Why sponsors won’t sweat another desert World Cup – even a dry one November 14, 2023 What will a Saudi World Cup mean for football's many commercial partners?
Why sponsorship at the 2023 Rugby World Cup offered hope for a troubled sport November 10, 2023 For once, it wasn't more of the same brands doing the same things.
Women’s FA Cup prize money 2023-24: Increase revealed as FA target equal pay November 9, 2023 The FA has doubled the prize fund, although it remains dwarfed by payouts in the men's competition.
Ed Warner: Could AI avatars replace boxers and Formula 1 drivers? November 9, 2023 Ed Warner dons his VR headset to ponder the future of sport.
These are the sports that Gen Z is choosing over rugby and cricket, says EY November 9, 2023 The EY Sports Engagement Index canvassed more than 4,000 UK adults.
Harry Coe on following his dad into sport with sponsorship start-up Luscid November 8, 2023 Coe, 29, hopes to revolutionise the sponsorship industry with Luscid.
Bazball enters the dictionary – but Australia star calls move ‘garbage’ November 1, 2023 McCullum is said to hate the term but the journalist who coined it is unrepentant.
Infinite Athlete: The inside story of Chelsea’s sponsor and their links with Todd Boehly November 1, 2023 The deal was held up by a Premier League probe, increasing the profile of the new US brand.