The best and worst sports marketing campaigns of 2024 Sport Business In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Why smart rings are the next big thing in wellness tech Wellness Smart rings are taking wellness tracking to the next level, blending cutting-edge tech with a subtle design.
Samsung UK: TVs boost profit despite smartphones losing ground Tech The rise in popularly in premium TVs helped Samsung’s UK profit surge during its latest financial year despite the electronics giant losing ground in the smartphones market. The UK arm of Samsung has reported a pre-tax profit of £135.3m for 2023, up from £126.8m, thanks to it boosting its market share in high-end televisions. The [...]
How Samsung, Pampers and NBC struck gold at Paris 2024 Olympics August 14, 2024 The Paris 2024 Olympics marked a cultural shift in how brands connect with global audiences, with the games being dubbed the “TikTok Olympics” due to many sponsors’ digital-first approach. As the International Olympic Committee (IOC) acknowledges an ageing fanbase—the average age has risen by approximately 10 years in just a decade—the need to captivate younger [...]
Tiktok strikes gold with Team GB: 25 per cent revenue surge in UK during Olympics August 9, 2024 Tiktok’s revenue has soared since the start of the Olympics thanks to an increase in advertising spend after it launched a campaign to debut GB athletes on the platform and as audience interest in the Games has piqued. The video sharing app, which is an official partner of Team GB and Paralympic GB, has revealed [...]
Wellness tech to help keep your daily step count in check April 30, 2024 While walking can be done virtually anytime, anywhere, these handy wellness tech gadgets can give you extra motivation to go one step further.
Shares in Apple trade at 12-month low ahead of company’s earnings April 28, 2024 Apple's stock woes largely stem from stagnant earnings per share growth, a drop in iPhone sales and ongoing regulatory pressures.
Samsung steals smartphone crown from Apple as Chinese rivals Huawei, Oppo and Xiaomi eat into market April 15, 2024 Apple's iPhone sales sagged 10 per cent in the first three months of 2024, while Samsung shipments also fell, but only by 0.7 per cent.
Arm is overvalued, will struggle to keep up with Nvidia says new report April 8, 2024 Arm is also unlikely to match the long-term earnings potential of its meatier rival Nvidia, according to a Morningstar report.
Samsung profit to skyrocket by 931 per cent as chip recovery in sight April 5, 2024 It will be Samsung's most successful quarter since 2022 as sales also climbed to 71t won, up 11.4 per cent from a year earlier.