Tapping into a priceless showcase for sport: MasterCard’s Mark Barnett wants the World Cup to pay off for rugby and his brand May 25, 2015 For those of a certain age, the day that Erica Roe streaked at Twickenham during an England-Australia rugby international is a sporting image to rival anything that the greats of that generation, from Duckham to Underwood, Beaumont to Carling, achieved on the field of play. For Mark Barnett, president in the UK and Ireland for [...]
The strong arm of the Rugby law: 2015 World Cup legal partner Clifford Chance has long been part of the rugby family May 4, 2015 Would you like to watch this year’s Rugby World Cup through the eyes of Dan Carter or Sam Warburton? Effectively play the game with them. As them. In them. Feel what it’s like to react in that nano-second that takes them away from a defender or straight into the arms of a gigantic monster. [...]
2015 Rugby World Cup: Banking on shared values – and the 3bn viewers for a great global event April 12, 2015 When a senior figure from the world of banking talks up his company’s major sponsorship deal with a particular sport, because it represents the “core values” of his business, there’s a tendency sometimes to roll the eyes in a “that’s so on-message” kind of a way. So when Ian Fisher, head of coverage and investment [...]