IMG partners with British Cycling Events in new deal Sport Business British Cycling Events and IMG have announced a six-year partnership aimed at supporting the growth of the organisation’s portfolio. The firm, a subsidiary of British Cycling, was set up to deliver various two-wheeled events across Great Britain. The partnership, the organisation states, will aid events such as the Tour of Britain be elevated. IMG have [...]
British and Irish Lions agree Charles Tyrwhitt partnership roaring deal The British and Irish Lions have announced a partnership deal with City staple Charles Tyrwhitt ahead of the 2025 tour to Australia. The touring group – made up of rugby players from England, Wales, Scotland and the island of Ireland – will head Down Under next summer for a series that will include three Test [...]
British Cycling and Lloyds Bank announce long-term partnership on ya bike! British Cycling and Lloyds Bank have announced a long-term deal which will see the high street bellwether feature as a lead partner of the two-wheeled discipline. As part of the deal Lloyds will become the title sponsor of the Tour of Britain with their logo on the Great Britain Cycling Team. It is understood to [...]