The top five trends emerging in sports marketing in 2025 Sport Business Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. And for many reasons. It serves as a launchpad for brands seeking to enter new markets by capitalising on major events across the globe that command mass audiences. It’s a signal of a brand’s stature and prominence re-enforcing [...]
Mission Group: Mastercard contract win helps group growth Media Advertising agency Mission Group posted first half results in line with expectations as it gears up to open a new office in Saudi Arabia to muscle in on the region. The London-listed company reported revenue edged up two per cent to £42.2m in the six months to 30 June. Excluding the results of the group’s 80 per cent [...]
Work from home culture may damage the future of sport branding Sport Business Has the phenomenon of working from home damaged the way sports brands can reach their audiences? Joe Langsworthy investigates. Sport in 2024 has never been more accessible. Yet watching our favourite pastimes live in stadiums, arenas and other venues remains out of reach to millions. Recently, Sir Lewis Hamilton condemned the rising prices of tickets [...]
The meaning behind Banksy’s latest London murals? His brand needed a boost August 13, 2024 Banksy’s London murals have found many searching for a hidden meaning, but a look at the artist’s declining value suggests it’s just needed marketing, writes Andy Blackmore For weeks now, I’ve been trying to solve a partially perplexing riddle: just what do a gorilla, a goat, a rhino, some fish and a whole menagerie of [...]
UK-based AI startup raises £4m to automate ‘hyper-personalised’ marketing campaigns August 9, 2024 Userled's funding will allow it to expand its team and continue developing its AI-powered technology, which is already used by companies like Wayflyer, Deel, Onfido and Encord.
How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]
Major Mission Group shareholder told to reject Brave Bison bid May 15, 2024 One of Mission Group's major shareholders has been advised to reject by a bid by a competing digital marketing agency Brave Bison, calling the offer "highly unattractive".
The business case for creativity April 27, 2024 In today’s corporate landscape, creativity is no longer confined to the marketing department, says David O’Hearns Keir Starmer has said we are in the midst of a “creativity crisis”, with arts subjects having been diminished and devalued for well over a decade. His recent speech said that the creative industry is essential for our economic [...]