Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review Sport Business It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]
How the ‘Littler Effect’ helped Target Darts hit a commercial bullseye The Littler Effect helped Target to double its business and earned the teenager over £1m.