Unilever triples spend on video game ads to target younger audience Business Consumer goods giant Unilever is betting big on gaming to help it advertise to elusive younger audiences. The company, which owns a host of household name brands including Lynx and Dove, has poured money into its in-game advertising department over the past three years, tripling its spend since 2021. It now has a team of [...]
David Beckham’s esports group Guild to fight it out at Tekken tech The esports team co-owned by David Beckham will compete in the fighting game series Tekken for the first time, the company has announced.
Fortnite fined over £420m as video game makers face regulation GAME ON Makers of videogame Fortnite have been fined a record $520m (£428m) by the US’s Federal Trade Commission (FTC). The fine is a two part penalty for Epic Games, the video game company behind Fortnite. The company was fined for tricking players into making in-game purchases and for storing children’s data without parental consent. The penalty [...]