Hamilton world title or Fury vs Joshua? The betting trends set to dominate 2025 Sport Business Millions of Brits love a little betting flutter now and again, and sport is where the majority of our punts go. Government reports state that “the provisional 2024 to 2025 year-to-date [April to September] total for betting and gaming receipts is £1,78bn, which is £102m (6 per cent) higher than the same period during the [...]
Sport in 2025: A rallying cry to London, Mayor Khan and Londoners Sport Business For at least the past five years it has felt as if London was disappearing off the global sporting stage. The capital may boast the Home of Cricket, 17 professional football clubs and five stadiums with a capacity of over 50,000 but huge sporting events have sought refuge in the likes of Saudi Arabia, the [...]
Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review Sport Business It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]
Football, rugby and boxing: The most attended sports events of 2024 December 29, 2024 It’s no secret that the Brits love going to watch live sport. Whether it’s domestic action, international sport or a special annual event; we love it! So which event saw the most people through the turnstiles on a single day for each month of the year? We take a look. January 73,489, Old Trafford, Premier [...]
The three sport business trends you need to watch in 2025 December 27, 2024 Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over. Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too [...]
The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Why McLaren Racing vs Alex Palou trumps Man City vs Premier League December 24, 2024 All eyes may be on the ongoing dispute between the Premier League and Manchester City, but is it McLaren Racing who in fact have the most interesting sports law case of 2025? It has gone under the radar on European shores but an ongoing dispute between the famous racing outfit and former driver Alex Palou [...]
Major bank sponsor follows Carlos Sainz from Ferrari to Williams December 9, 2024 Spanish banking group Santander has switched its Formula 1 team sponsorship from Ferrari to Williams after driver Carlos Sainz Jr made the same move. Williams said the partnership was a “multi-year” agreement, believed to be in line with Sainz’s contract at the Oxfordshire-based team, which runs until 2026 with the option of an extension. Santander’s [...]
Hamilton rolls back the years on Mercedes farewell in Abu Dhabi December 8, 2024 Lewis Hamilton was delighted to finish on a high after he defied starting from the back end of the grid to pip teammate George Russell to fourth place in his final race for Mercedes. Lando Norris won the season-ending Abu Dhabi Grand Prix to ensure McLaren held off Ferrari and won their first Formula 1 [...]
‘I’m not going to apologise’: Emotional Hamilton braces for Mercedes farewell December 5, 2024 Lewis Hamilton admits he has struggled to control his emotions this season as he prepares to bring the curtain down on a glittering 12-year stay at Mercedes. The 39-year-old, who signed a deal to join Ferrari from 2025 ahead of the season, has won six of his seven world championships with the Silver Arrows but [...]