Transport for London selects Global and JCDecaux to run ad estate Transport and infrastructure Transport for London (TfL) has selected Global and JCDeacux to run its lucrative advertising estate, following a hotly-contested tendering process. Global continues its stint managing advertising sites on the Tube, London Overground, DLR, Tram and across the Elizabeth Line. JCDecaux, the French multinational ad corporation, will manage advertising at more than 4,700 bus shelters across [...]
Huel and Zoe adverts featuring Dragons’ Den star Steven Bartlett banned Business Adverts featuring Dragons’ Den star Steven Bartlett for nutrition brands Zoe and Huel have been banned after it was ruled they failed to disclose their commercial relationship with the celebrity entrepreneur. The Advertising Standards Authority (ASA) has said the adverts, which were seen on Facebook in February, “omitted material information” about their links to Bartlett. [...]
Electric Guitar: Digital marketer buys data analytics firm set up by its chief Tech Digital marketing and advertising company Electric Guitar will acquire software solutions provider Mymyne, previously set up by its chief executive. Mymyne was set up in 2019 by Electric Guitar’s chief executive, John Regan, to develop and commercialise data-related software services, with swoop is being viewed as a sign that the marketing world is moving towards [...]