Hamilton world title or Fury vs Joshua? The betting trends set to dominate 2025 Sport Business Millions of Brits love a little betting flutter now and again, and sport is where the majority of our punts go. Government reports state that “the provisional 2024 to 2025 year-to-date [April to September] total for betting and gaming receipts is £1,78bn, which is £102m (6 per cent) higher than the same period during the [...]
Messi and LeBron beaten to top spot in athlete marketability rankings Sport Business US gymnast Simone Biles has beaten LeBron James and Lionel Messi to be named the most marketable athlete in the world by sports industry experts. Real Madrid and Brazil footballer Vinicius Jr is second, followed by NBA legend James, women’s basketball sensation Caitlin Clark and Messi in the list published by SportsPro magazine. Biles, who [...]
Cristiano Ronaldo launches own YouTube channel with two-letter name Sport Business Cristiano Ronaldo has today launched his own YouTube channel called UR, promising that it will allow him to “engage further with his global fanbase”. The football superstar is already the most-followed person on social media platforms, a position that has helped to make him the world’s best paid athlete. On his YouTube channel, Ronaldo says [...]
The Undroppables: How star power is sapping the Euro 2024 favourites July 4, 2024 The overwhelming let-downs have been those carrying the most prominent personalities.
Ed Warner: Ronaldo, Federer, Bolt, Biles – what makes a sporting icon? July 4, 2024 Our columnists also takes on Air France, Seb Coe and England's PR team.