Will an algorithm generate the next big Christmas ad? Opinion Christmas is coming and algorithms are at work, pushing the boundaries of creativity to ensure the tills keep ringing. But can AI tools ever really craft an ad that resonates on a deep, human level? Asks Paul Armstrong The Christmas ads have arrived, including a fake – and viral – John Lewis one, flooding our [...]
Retailers pin hopes on bumper golden quarter with Black Friday, Cyber Monday and Christmas Business The final three months of the year, also known as the golden quarter, are make-or-break for retailers. Retail spending has consistently languished this year, or been propped up by margin-carving discounts, but pent-up demand is expected to give the sector a much-needed boost during the holidays, according to a panel of industry experts. Despite consumer [...]