‘Worldwide Hide’ Cadbury advert finds its audience March 31, 2021 Ahead of the Easter weekend, the confectionary brand Cadbury has significantly boosted its Ad Awareness among parents with children at home and the general population alike. As the Easter Bank Holiday looms, many parents will be wondering how best to keep their young ones entertained – and with some Covid-19 restrictions still in place, what [...]
Cadbury returns to Birmingham in post-Brexit production shift February 5, 2021 The owner of Cadbury, Mondelez International, is planning to shift more Dairy Milk production back to its historic Bournville factory in Birmingham. The company announced a £15m investment at the Birmingham site, and from 2022 125m more Dairy Milk bars are to be manufactured there. Mondelez’ UK managing director Louise Stigant said Bournville is still [...]
Watchdog bans payday loan ad encouraging consumers to stockpile for Brexit March 20, 2019 An advert for payday lender Peachy has been banned for using uncertainty around Brexit to encourage consumers to stockpile food. The advert, which appeared in an email from the Manchester-based firm, stated “no one really knows what’s going on with this whole Brexit malarkey” and suggested it was a good idea to have food stockpiled [...]
Cadbury pulls Freddo ad campaign amid accusations it encouraged children to loot March 19, 2019 Chocolate manufacturer Cadbury has scrapped an ad campaign following complaints it encouraged children to carry out “illegal excavation and looting”. The Freddo Treasures campaign, which urged children to “grab your metal detector and go hunting for Roman riches”, faced backlash from archaeologists and a government minister, who pointed out digging without the landowner’s consent is [...]
Advertising industry group hits back in row over junk food ad bans March 7, 2019 Restrictions on junk food adverts have a huge economic impact and fail to address the problem of childhood obesity, the advertising industry body has said. In a report published today the Advertising Association (AA) states children’s exposure to adverts for products with high fat, salt or sugar (HFSS) contents has declined in recent years, yet [...]
Mars, Mondelez and Kellogg’s hit with advert bans over inappropriate targeting March 6, 2019 Food brands Mars, Mondelez and Kellogg’s have all been handed down advert bans after the watchdog ruled they had inappropriately targeted children and exaggerated health claims. Mars was censured over an advert for its Wrigley’s Extra chewing gum, which featured on Channel 4’s on-demand service. Read more: Sky Incredibles advert banned over superfast Wi-Fi claims [...]
Segro appoints Mondelez chocolate boss Mary Barnard to the board February 6, 2019 Property group Segro today said it has appointed a veteran of confectionery company Mondelez to its board. Mary Barnard, who is currently president of European chocolate for Mondelez, will take up the position of non-executive director from the beginning of March. Read more: Segro rent soars amid rising e-commerce demand for warehouse space The British [...]
Born in the purple: Cadbury drops trademark amid battle for wrapper colour February 4, 2019 Cadbury’s legal battle to protect its distinctive shade of purple has come to an end after the chocolate maker gave up its trademark. In December the Court of Appeal ruled against the confectionery company, which had tried to trademark the shade of purple used on its wrappers. Read more: The colour purple: Cadbury loses latest court battle [...]
Halo Top ice cream defrosted from the startup doldrums to become a retail success December 17, 2018 Junk food is, rightly, under assault. This year, we’ve seen the introduction of a sugar tax on soft drinks, and last month London mayor Sadiq Khan announced a ban on junk food advertising on the capital’s public transportation network. This comes after tougher TV advertising rules introduced last year, which meant that ads for food [...]
The colour purple: Cadbury loses latest court battle over trademark December 5, 2018 The Court of Appeal has ruled against chocolate-make Cadbury in a battle over its ability to trademark a shade of purple. Cadbury was attempting to modify a trademark it already holds in relation to the use of a distinctive shade of purple with its chocolate bars. Cadbury’s trade mark for the shade of purple “applied [...]