Cold weather heats up tills at Supergroup
SUPERGROUP has seen sales jump in the second quarter of the year as colder weather boosted sales of coats and hoodies from its Superdry label.
Chief executive Julian Dunkerton said: “When it dropped three or four degrees in one day…you are selling more of your heavy knits and jackets and you get more of a sense of whether your brand is successful. And that’s how we feel, that we have a successful range.”
Retail sales increased by 32.2 per cent to £52.2m in the quarter, boosted by the clearance sales following the re-branding of the Cult stores to Superdry.
Like-for-like sales jumped 5.8 per cent against weaker comparatives last year when it reported a slump in sales after stock ordering problems.